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DonFerrari said:

Thank you for the additional data. So it seems that even after the price increase they still make significantly less money (perhaps even lose) in console sold in Europe, that would explain why with limited supply they prioritize USA.

There are also things one doesn't take into account at first. Years ago, shippping a container from China to Europe was around $2800. Now it currently sits around $10500. Getting the contents of the containers from the harbour to places also increased in price greatly. In the end, Sony was right with the price increase from their point of view.