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One more point I on MSM, one thing I love to do is read a news article that is reported by all the networks including youtube and blogs. The reason why is to see the level of bias between them all. The first way to tell is how much information is opinion instead of reporting the facts. How much is reported compared to left out which is a tactic to direct opinion a certain way. Its how I see what Elon is doing. You release only what you want to direct opinion. You limit the scope of the information so that you can control the narration and opinion on the information. Then you throw your own opinion into the mix leading the narration to control how you want discussions to go. These are classic tactics used throughout the years and its obvious to anyone who study marketing.