Black Friday Sales - Worldwide Hardware Estimates for Nov 20-26

[Qwark]

Pionner said:

Qwark said:

UK already showed PlayStation doesn't focus on Europe anymore. Ever since the euro/pound fell hard Playstation shifted its focus elsewhere. Mainly US and Asia. Is that a dumb decision obviously, because they give a market away which they dominated, but it's good for short term profit. PlayStation has shipped much less consoles to Europe than in 2021.

Source for Sony doesn’t focus on Europe anymore? It’s their biggest market.

U.K. is relatively small compared to the rest of Europe. It wouldn’t be surprising for Sony to ship more consoles elsewhere besides U.K.

Last year the shipments to US and EU where practically the same. This year the shipments to EU are much lower. It indicates a shift in focus. Why else would Sony willingly give up its position in one the biggest European markets. There are currently more PS5 units sold in USA than Europe.