So, I have no idea what Xbox was thinking raising their game prices to $70 while these regulator investigations are ongoing. Their lower price was leverage in these investigations, Sony was trying to claim that Xbox would use their increased market position from the acquisition to jack up their prices above all of the competition, but because Xbox was cheaper than PS, all Xbox had to say to the regulators was "if we ever do raise our prices in the future, it would only be to match the prices of Playstation, who already jacked up their prices because they felt they could afford to due to their strong market position".