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JackHandy said:

Here is what no one can seem to explain to me. If everyone can pay for a checkmark, then what is preventing someone from just duping a famous person? How are they going to differentiate between fake accounts and real ones? Red checkmarks for famous people, blue ones for subscribers? It makes no sense to me.

I think we're about to find out as soon as they get this done. It's probably going to involve identifying yourself in some 'trusted' way when paying for the checkmark, but I bet it's not going to be all that reliable. Is there really a way to reliably identify people across the world from different countries, especially when all you really want to do is get their money using as little effort as possible? That said, the number of 'verified' fake accounts should, for the most part, be fairly small due to the associate cost (I hope), which should make it relatively easy to moderate such accounts. I'm not terrible convinced of this approach though, and I fully expect this to be abused anyway in some creative manner.