Nintendo is making loads of money right now so that attitude is easy to have.
In the snes era they were attacking the genesis with ads (after sega attaced them in commercials) saying that you don't need a 32X to play amazing looking games on the snes and saying how sports games are better on the snes.
So they cared how their public image appeared...
Its easy to pretend you are untouchable when you're number 1...infact its part of the role of being number 1.







