All things considered (esp. with that new pricey Meta one), that's not too shabby. Though that price also comes with slightly inflated expectations on launch software too.
The Quest pro is geared towards business so its really not competing with this unit and its stand alone device that does not need a PC to operate. Instead this device is competing with the quest 2 which I believe is cheaper. The PSVR 2 does seem to have better optics from previews so the price is probably justified but its definitely not at a friendly mass market price.