Nvidia employee acknowledges Tegra 239 SoC rumored to be powering Switch 2

[DonFerrari]

Soundwave said:

Quailman1342 said:

I agree with soundwave here, the only reason why the Switch was announced 8 months before release...because the Wii U was a dead console. There as no hype in the holidays and hardly any new games released during the holiday 2016. It was better move for Nintendo to prepare and create hype for the switch. Since the Switch has become a huge success, it wouldn't make sense for the switch 2 (there will not be a pro) to be announced before the holiday season. If the Switch 2 was announced...you're effectively killing switch sales.  It would make more sense for an announcement to be during the end of the holiday season like late December or early January. 

People tend to forget we live in a modern day, we don't need announcements years before a launch of a device anymore. Social media has made advertising easier to reach the masses compared to prior methods of advertisement. Things can go viral worldwide within minutes of an announcements. Advertisements, videos, presentations, and so on can reach the masses compared to 20+ years ago when a commercial will take time to even reach syndication or even putting ad in the paper/magazine used to take time. Now all it takes to post an ad on facebook, twitter, youtube or other internet platform is a click of a button (just simplifying the process). This is why we have seen releases of some devices happen within 6months rather than announcing a product that will release in 1 to 1.5 years. 

Switch was actually only officially announced as a real product (not a codename) a mere 4 months prior to launch. It wasn't even 8 months. 

The unveil was late October 2016, the system launched the first week of March 2017. That's basically four months and some change. 

Prior to that there was basically zero promotion or actual hard information on the system period, Nintendo just announced "NX" at the event they announced they would be making iOS/Android games to assure stockholders that they weren't exiting the hardware business. But there was literally no information given on the product and zero promotion, zero marketing, zero game announcements, and even zero hardware details until basically October 2016 from Nintendo themselves.

Switch basically already showed all you need is 4 months of promotion and time for retailers to prep for a major hardware launch. Could honestly probably even be less than that (3 months would likely work just as well like Switch OLED). Apple launches the biggest consumer electronic products every year like only 3-4 days before release because they don't want to slow existing iPhone sales, it's a non-issue. 

The whole "they're gonna announce Switch 2 like 18 months before launch! Right ... right guys?" thing is not gonna happen I don't think. It would accomplish nothing but slow sales of the exist Switch for months for no good reason. That type of thing is from a bygone era.

It is like when someone go to ask Sony if they are working in PS6, so early in the gen they don't say much (but they sure are) but 2 or 3 years before the launch they will say something along working on the next gen system, that isn't an announcement. The proper announcement will be something like 4-12 months before official depending on their strategy. I would expect similar from Nintendo.