Opinion: Microsoft's acquisition of Bethesda and Activision do not benefit Xbox owners.

[Machiavellian]

I agree that MS acquisition of Bethesda and Acti/Bliz does not benefit Xbox users but would expand on that concept. Instead I believe its very limited to believe that MS purchasing publishers like Bethesda and Acti/Blizz is just for the benefit of Xbox console users.

I remember a time when people thought that MS was going to either spin off the Xbox division or move from gaming especially after they pretty much closed all their PC studios. Next thing you know, they put Phil in charge and MS direction totally changed. They come up with Gamepass and now they switch gears and purchasing studios and publishers.

MS has wanted to enter the entertainment space for a while and the Xbox was the device to do it but it alone is not enough. MS has looked at subscription services which as a company they have moved into that space with Azure, 365 and their other products. Now they have a service for entertainment which is GP and the reason I say entertainment is that GP will expand beyond games. Basically I see GP becoming MS Amazon prime which will offer all sorts of entertainment services for a sub price. Another big purchase which is pure speculation on my part would be something like Netflix. Now you offer that service along with GP and you could have a pretty solid entertainment service for consumers dollars.

So I believe MS purchasing publishers is not something that is geared to benefit xbox users but the company as a whole. MS target isn't just Xbox users but users of entertainment and their goal is much bigger than the amount of users they can gain on the Xbox brand alone.