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JEMC said:

This should be a wake up call for Nvidia. If their oldest and most loyal AIB partner has decided to call it quits because of the way Nvidia treats them, what would the others do if they could... or dared?

After all, despite what Huang may think, Nvidia needs them as much as they need Nvidia.

Going by JayC's video, it might actually go the other way.

NVidia has expanded their Founder's Edition every gen since Pascal. First, they were only time limited, then you could get them throughout the generation, and then they have expanded sales of them further and further.

In other words, NVidia might be moving away from Board Partners and increasingly just build the cards themselves.

It's highly ironic if they would go that way, because it's what screwed over 3DFX and why they got into position to buy them in 2000