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kopstudent89 said:

What in the name of Wario

surely this is an all time record for Japan?

Yes it is.

The previously biggest launch that we have concrete numbers on is Pokémon Black/White, which sold 2.63mil according to Famitsu. Animal Crossing: New Horizons probably sold more than that too though with digital, since it sold 1.88mil physical at launch and a 30% digital share (it was definitely higher than that) would have put it at 2.68mil.