Embracer is still now a reasonably large company, but nothing "dangerous". I see them as a management vehicle rather than a disruptive force in the industry.
Before this acquisition they were about half the effective size of Take-Two Interactive, or under a third the size of EA. This acquisition only adds about another half-billion dollars to their balance sheet.
Anyway. If you want to be a big player in this industry, and have organic growth rather than just grow by acquisition (which is ultimately what shareholders want), then you need to provide some desirable goods and services to consumers. That's literally the only way they can maintain the value of the assets they've purchased and generate revenue from them. Some have suggested their plan is to rent-seek and just hold onto assets while the industry grows but this is clearly a total nonsense, not least because high quality studios can easily be more valuable than IP
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