As someone said. Sony logistic is to sell to retailers, they don't have the capilarity to sell and ship consoles to each house at a reasonable price.
Absolutely, which is why not caving to scalpers is the best practice. I have to assume most scalpers but their upfront charge on a credit card. If somebody has $5,000 on a credit card, let them have 15% APR for a few months.... see how that works out for them.