New generations need new games. They can't just keep making the same thing over and over again... Whether what they try works is for time to tell!
You say that but we have the likes of call of duty, fifa, made, halo, forza, grand theft auto, gran turismo and so on and so on just recycling content for 20 years.
Until fans stop buying the recycle content these companies will keep shoveling them out.
It takes genuine talent to see greatness in yourself despite your absence of genuine talent.