Scalpers/resellers are a huge problem everywhere you go, whether it be gaming consoles, special edition of something, concert tickets, etc. So I was thinking of ways to combat these pests. Since this place is about games, I will focus on gaming companies. Also focus on suggestions that can benefit both the company and the fans.
1. Sony, Microsoft, Nintendo can all utilize the subscription service or the gaming accounts to prioritize fans/gamers.
+ This is good for the company as well since it can lead to increase in their subscribers.
+ Scalpers exists to profit with minimal effort, they wouldn't go through the effort of spending extra money to a subscription service.
- Has a chance of backlash because people are stupid and it can feel like pay2win for prioritizing subscribers or something stupid like that.
2. Sell the consoles at a higher price in the beginning. For example starts at $1000, to $800, to $600, until the original price point. It will be important for companies to announce the original price and that they will gradually drop in price, to avoid confusion.
+ People that really wants it first can buy them. *like people that buys from scalpers in the first place
- Has a chance of backlash because people are stupid and it can feel like they are getting scammed or act as anti-consumer, despite the company saying prices will decrease and these people would have bought it from scalpers anyways.
3. Hold a huge stock of consoles before announcing it or releasing it.
+ Obviously people would be able to get them with ease.
- The console can flop hard so a pretty big risk for the company.
Umm, no. This logic implies that not a single PS5 or XBox Series X was sold directly to a consumer, and that all PS5 and XSX sales passed through scalpers hands first. The PS5 & XSX owners who did end up buying from a scalper do not make up the bulk of those userbases. A majority of those people got to pay the MSRP price. However, in your scenario, Sony and Microsoft should be forcing all of their early adopters to pay the scalper prices. That is an awful idea, and I am sure that PS5's would be extremely easy to find in stores right now if Sony tried charging $1000 for them at retail. Please check how the PS3 did at $599. The reason console manufacturers take an early loss on the hardware is to bring in those customers who would otherwise wait for the price to drop, because they know they will make back the profit on software. They want to attract more users, not less, into the userbase at that early stage.
1. Not buying from them
I like your point 2, it's how the market was always supposed to be. If you have high demand and not enough supply you increase the prices /thread
But gamers, namely the core gamers the ones who buy console first, are a different breed of consumer, they seems to like emotions over logic. If a company release their consoles let's say 300 USD more expensive than the current average they won't just wait until the price decrease, they will cry and riot because HOW DARE YOU TO ASK MORE MONEY AND MAKING ME WAIT MORE
I mean, people are obsessed with day one purchases even in a era where AAA games are released with shit tons of bugs and need day-one, week-one, month-one patches to be playable in first place. They will pre order it knowing they will get scammed just to rage about being scammed later
So if companies release unaffordable hardware they will get alienated because they won't be able to play more buggy games day one on the console launch (even if most of those games are cross gen)
Actually no, it's not out of a sense of entitlement that any consumer would be against a tactic known as "price gouging".