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aTokenYeti said:
jason1637 said:

This is a bit of a stretch at this point. Sony just needs to have a better holiday or Q3 and they will take the lead again. Xbox might be able to hold the lead throughout the generation but it's still too early to count Sony out.

I think the main problem facing Sony in the Americas is that the Xbox brand is just strong enough that chip supply relief will necessarily mean increased Series X sales in addition to increased PS5 sales, and such a large supply of Series S consoles that a price cut is possible/probable. 

I don’t know how Sony would compete with a $250 Black Friday Series S deal. If Microsoft wanted to be really cutthroat they could probably get that down to $225 or $200 if they wanted 

Most of last generation MS had better deals and Sony still outsold them some holiday months. Xbox brand is quite strong in the Americas but without enticing first party content their lead could slip away. With Starfield no longer being a big 2022 title for them Sony has a real shot at out performing MS later this year.