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aTokenYeti said:

the existence of the Series S at its price point means that marketshare leadership in the Americas for Sony is now permanently out of reach. A pretty stunning reversal compared to 8th gen.

This is a bit of a stretch at this point. Sony just needs to have a better holiday or Q3 and they will take the lead again. Xbox might be able to hold the lead throughout the generation but it's still too early to count Sony out.