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also remember this:
https://www.comingsoon.net/games/news/1223047-xbox-turned-down-marvel-deal-spider-mans-playstation-exclusive

"Activision and Marvel prematurely ended their Spider-Man game deal because neither party was satisfied with Activision’s licensed games. Activision then reportedly told Marvel: “Good luck finding your unicorn.” (The thread uses “Spider-Man license” and “Marvel license” almost interchangeably, but it’s unclear if they are actually one in the same, given the complications of licensing.)"

Activision basically saying:
(ei. there is noone out there, willing to put that much effort into makeing a spiderman game, good luck to you, your expectations are unreasonable)

"Ong was on a pursuit to find a publisher that had not embraced the “crappy licensed games” mentality, which is a very direct shot at Activision and its less-than-stellar licensed game review scores. According to Ong, Spider-Man needed “needed new talent, a bigger budget, and fresh eyes” to go beyond what Activision had done with the hero."

"Ong said he needed a publisher with a “deep pool of talent, commitment to quality, and inexhaustibly deep pockets” to realize the potential he knew was there. Sony, Microsoft, and Nintendo were three possible candidates that fit the bill and had an “eye for long-term investments, one with a vested interest that would benefit from building a franchise.” Any talk of Nintendo getting the license seemed to die pretty early because Nintendo “mostly developed games based on its own intellectual properties.” However, Microsoft, a far more realistic partner, said it wanted to focus on its own IP when asked."

"This rejection then led Ong to PlayStation’s Vice President of Third Party Relations and Developer Technology Group Adam Boyes and Director of Portfolio Strategy John Drake in August 2014 who were both more receptive to the idea."

“I said, ‘We have a dream that this is possible, that we could beat [the Batman Arkham series] and have one game at least and maybe multiple games that could drive adoption of your platform,'” said Ong.



Activision only wanted to make low-effort, profit off of superhero hype type games.
Microsoft, didnt want to invest into makeing a series of games, with superheroes at a big budget level. They wanted to focus on own IP's (halo,gears)
Playstation, thought it through, and as the 2nd option, took on the challenge.

It paid off.