Switch Sales Climb, PS5 Sales Drop Below 100K - Global Hardware May 8-14

[The_Liquid_Laser]

Mar1217 said:

The_Liquid_Laser said:

Xbox is outselling PS5 2:1 in the Americas this week. I know they are both in short supply, but that seems like a normal ratio to me. These early adopters will influence what system their friends will buy. On top of that XBox really is a stronger brand in the US. It's XBox > Nintendo > Playstation for how Americans consider these brands. I wouldn't be surprised at all to see XBox finish 2:1 ahead of PS5 in the Americas this generation.

So why are the stats showing Nintendo dominance there but you would consider them as second fiddle to the Xbox ?

I am talking about brand rather than raw sales.  Brand is the ability to sell a product simply because the company put their name on it.  Partly it has to do with how well the best product can do and how well the worst product can do.  XBox and Nintendo are both strong brands in the Americas, so maybe they are about the same.  I tend to think XBox is a little stronger though.  

VGChartz has XBox360 at 49.11m and XB1 at 32.47m in North America.  There is not much variation there, even though XB1 seems like a clearly worse product than PS4 (higher launch price, weaker hardware, fewer exclusives, etc...).  That's a strong brand.  Nintendo's brand is strong mostly because of their handhelds.  DS sold 57.92m and 3DS sold 25.77m.  So the DS has a higher peak and the 3DS was a lower valley.  I suppose that makes Nintendo close to XBox, but 3DS didn't have to compete with a product that was clearly better.  That is why I'd put XBox a little ahead.  (Also Nintendo's home consoles haven't faired nearly as well.)  Both are stronger brands than Playstation in North America though.  People still like Playstation, but it really hasn't done extremely well since the PS2 days, and it lost that title fairly quickly in the generation after.  Americans simply like XBox and Nintendo more than Playstation.