| The Fury said: This deal certainly puts all others going around to shame. 3 studios and all those tried and tested IPs for only £300 mil. Hope Embracer give the studios some great freedom to make some great games. |
Respectively the IP's aren't that much a big deal apart from Tomb Raider. And even then, that's not that much of a money spinner nowadays all considering its name and legacy. The trilogy sold 38M combined with a large chunk of that front loaded. Neither CD or Eidos and their games haven't made that much money in the last several years. In fact, they lost a bunch on Marvels games. CD has only really worked on TR (apart from LoK) until then and the series kinda died off when they were sold to SE. Got revived with the re imaging only to flounder again. Stuff like Legacy of Kain and Deus Ex aren't really relevant today - recent Deus Ex games selling 12M copies combined.
Activision Blizzard and Bungie's games on the other hand are very successful businesses, bring in revenue and help MS/Sony with bolstering their services/ecosystems.
There's must've been a bidding war and somehow Embracer managed to get them for 300M - which is what TR is probably worth. Maybe if MS wasn't tied in with ABK deal, they would have been in there with a considerably higher bid.
