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hinch said:

Think thats the case. Its just weird as AMD counterparts are a tad more costly than Nvidia counterparts. And AMD advertises their large VRAM pool as their USP.

I'm just glad Nvidia is upping their VRAM in their 4K series cards with 12GB VRAM as minimum on the 4060/70 cards - should rumors be true. Especially on the latter 70 series as they're most likely be able to push 4K easily - at least in current gen titles with decent performance.

I mean 10-12GB should be the minimum considering that the consoles (PS5 XSX) have 16GB unified RAM.

This is partly due to the board manufacturers having more weight in negotiations because AMD has much less market share. They can easily threaten AMD to move over to NVidia if they don't get a bigger share of the profits. I think both GN and Hardware unboxed made some video about that a year ago or so iirc.

To be clear, AMD could set the prices lower, but then their profit margin would be very low. Back when AMD didn't had much to fight against Intel, they did so to get at least some profit, but now, they're not in that position anymore. Still, they could do it to get some more market share, but with the current chip crunch, nut sure if that would have any effect. They might do so for the next gen GPUs if supply is better, though.