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Sega of Japan was arguably the worst managed major video game hardware company in the history of the industry. Sega of America was possibly the best managed, at least at that time. Absolutely unforgivably stupid decisions from SoJ are the primary cause of Sega's exit from the console hardware market.

As for competitors, I'd say all three share mostly equal "responsibility" in that they were all doing a better job (MS was already doing a better job than Sega, and hadn't even launched their hardware), leaving no room for a poorly managed company to compete.