Sony acquires Bungie for $3.6 billion - staying multiplatform

[Rafie]

KManX89 said:

As much as I don't like companies buying up all the competition (or, in one word, conglomeration), this purchase benefits Sony... how, exactly? Sure, they might get exclusive DLC for Bungie games, but I fail to see how that's worth the $3.6b price tag.

Someone please fill me in.

You might want to read thru the comments on this thread. A lot of good plausible outlooks as to why the price tag was justifiable. Playstation and Bungie also have a Q&A that could shed some light.