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Fight-the-Streets on 15 March 2022
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xMetroid said:
Mar1217 said:

Though to be honest, it's gotta be said, even with the surprise win of the Xbox in Europe due to the shortages and Sony not shipping much in Europe compared to the US while Xbox uses their stock of Series S to take advantage of the fact.

It's mostly Nintendo that's been really impressing on the old continent and by far when you consider there were mostly relegated to almost a non-factor there during most of the 2010's. Now it's just been constant growth in the region and is in part why the numbers for the Switch are still impressive to this day. I also expect more growth during the summer since they've decided to tap into football with Mario Strikers which could become a flagship title there in Euro territories, further growing it's audience there.

Exactly. It is a market that i think Nintendo will be doing really well this year. They have any titles more fitted for this area and this will be the necessary push to make Switch reach 160 millions.

If I look at the total sales of each past Nintendo console, both home consoles and handhelds, it's hard to see a trend because of the unsuccessful/less popular one's, namely N64, GC, WiiU, 3DS (compared to DS), but I think it's clear that Nintendo slowly but steadily picks up the pace in Europe. So far it was a slow process as they kind of neglected Europe for a long time and when they finally started to give Europe more attention, they had difficulties to understand this market properly (I think it was mostly regarded as "same taste as North America") and thus their marketing in Europe was not successful enough. Now, with the Nintendo Switch, I think they finally got the beat for Europe and finally start to sell to their full potential. We should not forget that for many Europoors the price tag for the Switch is still steep even after the adjustment down to EUR 299. Price cuts and/or attractive bundles will do wonders in the emerging (East European) markets. Well, Russia you have to count out for a long time but Russia was treading on the same low pace for many years anyway (for all console manufacturers).