Who's better at implementing controller gimmicks, Nintendo or Sony?

[Sogreblute]

I think people forget that the controllers we know today were innovative back then. The NES had the standard controller layout with the D-pad and face buttons. The SNES introduced the 4 face buttons and shoulder buttons. The N64 had the rumble pak and analog stick. Nintendo's controllers from NES->N64 set the standard for the controllers we know today. So with that it's by far Nintendo.