Amico's price tag was always going to be too high for that family entertainment impulse buy that Intellivision Entertainment claimed they were going after. Now that their most recent SEC filing released information that $100 of every Amico sold was going to be paid to Sudesh Aggarwal until his $810,000 loan was repaid, it finally makes sense for why the Amico went from originally targeting a $149-$179 pricepoint and then ballooned to a $249 price that was well over the cost of its parts. The Amico was in trouble well before IE changed CEO's. For the Amico to have ever had the remotest chance of succeeding, it needed to come out 2 years ago and at a low price. During the pandemic when families were isolating at home and while Sony and Microsoft have been struggling to get sufficient numbers of their latest consoles out, this could have been an option for some people. Unfortunately, it has been so mishandled from start to finish that it has more than likely missed its best window for even niche success. In the SEC filing they stated they will need 2 more investment rounds of $5 million each just to keep the lights on for another 7-9 months, but they don't even have 1 finished console after over 2 years of fundraising accruing $7-9 million in debt. Yeah, this was completely mismanaged from the very beginning and the warning signs were there for anyone who was actually looking.
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