Slownenberg on 20 January 2022
First 2.5 months or so of Switch '22 should be compared to 2020 (this is the pre-AC period) when sales were high but not AC/pandemic mega high. Then the rest of the year we should compare to 2021 which was still very good but couldn't keep up with 2020. Basically the slower part of '20 and the slower part of '21. As the sales this year will come in somewhere between those two years (around 21-22 million probably).
So for now comparing sales with 2020 is appropriate, up until the AC launch week when we should switch to 2021 weekly comparisons.
