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I don’t understand why many want Sony to buy Square. Because it would be easy perhaps? The problem is that the vast majority of Square’s game sales are already PlayStation players, and Sony already has extensive exclusivity deals in place. Why buy the cow when you can get the milk for free, as they say.


Wouldn’t it be wiser to go after an entity with more broad based appeal, that would stop casual user attrition as opposed to just servicing the most hardcore Sony fans?