Sony need not respond in any way. They likely have unannounced deals and partnerships they've already been working on for months to a year ago that have yet to bear fruit.
They were in a position of strength before Xbox's Activision acquisition and that hasn't changed. Sony is still in an excellent position and shouldn't start chasing easter eggs just to fill their basket. A better path would be to fortify their current strategy and build upon their current successes.
Rushing to just make some quick headlines for publicity may cause an unforced error. There is no need to panic the shareholders or the customer.
...to avoid getting banned for inactivity, I may have to resort to comments that are of a lower overall quality and or beneath my moral standards.
