Is Call of Duty now XBox's flagship franchise?

[VAMatt]

I think we've all kinda felt like Halo has been the XBox flagship since day one.  But, once this Activision deal closes, they'll own Call of Duty - a much more popular IP.  Does that make CoD the new top dog?  

I think it does.  And, as a Halo fan since launch day in 2001, it makes me a little sad.