aTokenYeti on 15 January 2022
psychicscubadiver said:
Probably because the USA is the least brand loyal. The start of a gen is a crucial time to establish your base. A lot of friend groups will all get the same console so they can play each other online so if the manufacturer can capture the early adopter in the group that will equate to more sales later on. Momentum is everything in the North American market since brand loyalty is so low. |
I remember reading somewhere that US customers are more likely than customers in other countries to buy subscription services and that they have a higher software attach rate. Not sure how true that is but it might also explain the US emphasis
