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gtotheunit91 said:

Daaaaaaaaaamn! Who would've thought a mobile and social network developer would be worth so much lol

There's big money to be made in mobile gaming. Last year Zynga was on track to making close to $3 billion revenue.

Here's one report showing comparing different platforms revenues https://newzoo.com/insights/articles/the-next-generation-of-high-fidelity-mobile-games-is-coming-and-pc-console-publishers-are-on-board/?utm_campaign=Mobile%20Market%20Report&utm_content=170678566&utm_medium=social&utm_source=twitter&hss_channel=tw-802413265

Also with NFT's garnering large interest from corporations, I guess Take Two wanted a slice of that pie.

12.7B is an insane amount though.