What happened to Amazon Luna? They were quiet throughout 2021.

[Darwinianevolution]

Dulfite said:

Darwinianevolution said:

I imagine they are being pressured to follow the safer route: mobile games. Core games are not as profitable as gachas and microtransaction-riddled mobile games. Too much spending for games that end up discounted after a couple of months. Plus, Google already makes a killing on android, so why bother with this bigger projects?

Then why did MS do that and continues to do it?

I think the answer is something I've been saying for a while now. It's about the ecosystem. They've got all these different products/services. If a person gets one service/product, and if it is a good product/service, then they are more likely to trust that same company with another product/service. If that company has more to offer, then they have more to sell to these loyal customers. Let's take Microsoft for example:

Office 365, Surface, Xbox Game Studios, Windows OS, Teams, etc.

These big tech companies aren't getting into hardcore gaming for the direct profits from those games, but rather all these areas collectively. They know if someone buys an xbox, or games on PC with an Xbox, and they have a good experience, then they are nudged, even if just slightly, towards trying out their other products. Most people don't like to spread out their services, having all kinds of accounts, logins, different systems to learn, etc. Apple showed us all that there is massive potential in monopolizing whole consumer groups and now MS, Google, Amazon, AT&T, and others are trying.

If there isn't some kind of annual subscription within the next 10 years that includes Office 365, Gamepass, Free Windows OS Updates/New Versions, paid features for software like Teams, perhaps even some kind of hardware bundle like with Surface computers/phones or xboxes, I will be shocked. It's all about getting recurring business from individual consumers for as many of their needed services as possible.

Microsoft started a long time ago, back when console gaming was still the hottest part of gaming. Plus, Microsoft bet for the long game, they lost millions until the XBox division started making money. They already have the brand recognition, the IPs, the hardware and the services figured out. Plus, Microsoft is not the biggest player in the mobile market by far, their results on that market have never been more than mediocre. I imagine that, if Microsoft had tried to enter the gaming market for the first time in the 2010s, they would've end up doing something similar to Google and Amazon.