aTokenYeti said:
I’m not sure I would characterize Apple’s presence in desktop as a “big comeback”. macOS has about a 15% global market share on consumer desktops, compared to about 75% for Windows. It’s still very much a boutique luxury brand and likely always will be I still have yet to watch this documentary, but did it say that Ballmer was obsessed with crushing Sony? It was my understanding that there was never serious company wide buy-in from Microsoft to try and become a dominant force in the console space until about 2018 or so when Phil Spencer was promoted to Microsoft’s executive leadership circle. Not that they weren’t trying to sell consoles, but their investment into first party software for example was paltry compared to their competitors and I think it was the decisive reason Xbox couldn’t pull away from PS3 in gen 7, despite having what In my opinion was the better designed piece of hardware |
Ballmer was obsessed with power in general, but in the particular case of PC OS market, the whole MS management, but Ballmer more than any other MS exec, considered MS near monopoly on it a sort of divine right, his war against Linux reached ridiculous levels (and he didn't see that outside x86 architecture, without the strength of combined Windows-x86 legacy and existing near-monopoly, Windows was helpless). Actually his war against Sony Playstation ended up being quite milder than his bombastic words, again because in console market MS didn't enjoy a pre-existing position of strength.
(*) edited typo
Last edited by Alby_da_Wolf - on 20 December 2021
