aTokenYeti said:
I’m not sure I would characterize Apple’s presence in desktop as a “big comeback”. macOS has about a 15% global market share on consumer desktops, compared to about 75% for Windows. It’s still very much a boutique luxury brand and likely always will be I still have yet to watch this documentary, but did it say that Ballmer was obsessed with crushing Sony? It was my understanding that there was never serious company wide buy-in from Microsoft to try and become a dominant force in the console space until about 2018 or so when Phil Spencer was promoted to Microsoft’s executive leadership circle. Not that they weren’t trying to sell consoles, but their investment into first party software for example was paltry compared to their competitors and I think it was the decisive reason Xbox couldn’t pull away from PS3 in gen 7, despite having what In my opinion was the better designed piece of hardware |
Yes. The reason the direct x team convinced gates and balmer to enter the console market is Sony said PlayStation 2 would replace the PC. This was printed in journalism back in 2000. I think they were just flush with cash and being paranoid. I’m sure they eventually realized they read the situation wrong, but by that point they were already all in and could afford to keep doubling down.
