Power On: The Story of Xbox

[aTokenYeti]

Alby_da_Wolf said:

snyps said:

I’m definitely going to watch this. Looking amazing.

It’s really funny how MS thought Sony was the rival for personal computing dominance when in fact, Sony is still a media format company. 20 years later, does anyone use PS for computer stuff? Meanwhile, Apple finally took back the personal computing space right in your pocket.

Yes, Ballmer was so busy trying to crush Sony he didn't see either iOS or Android coming, and poof! Mobile market was lost, and years later the big Mac comeback in the PC market too, not to mention the Chromebook niche for PC users that don't need PC games or MS Office.

I’m not sure I would characterize Apple’s presence in desktop as a “big comeback”. macOS has about a 15% global market share on consumer desktops, compared to about 75% for Windows. It’s still very much a boutique luxury brand and likely always will be 

I still have yet to watch this documentary, but did it say that Ballmer was obsessed with crushing Sony? It was my understanding that there was never serious company wide buy-in from Microsoft to try and become a dominant force in the console space until about 2018 or so when Phil Spencer was promoted to Microsoft’s executive leadership circle. Not that they weren’t trying to sell consoles, but their investment into first party software for example was paltry compared to their competitors and I think it was the decisive reason Xbox couldn’t pull away from PS3 in gen 7, despite having what In my opinion was the better designed piece of hardware