Nintendo Releases Some Interesting Demographic (Adults > Kids) And Software Breakdowns

[The_Liquid_Laser]

That chart would have a "hill shape" with the peak around 21, except for a huge chunk ripped out from around 13-20. That is the main Playstation and XBox demographic.  This is the demographic that has the best mix of time and money.  Preteens have lots of free time, but usually have to rely on parents and/or allowance to buy games and a system.  Most people older than 21 are done with school and have a full time job and possibly other responsibilities (kids, mortgage, etc...).  They have a lot more money than kids do but not much time.  But teenagers tend to have lots of free time and more money than pre-teens.  This means they can spend lots of free time playing games, and they can buy more games than younger kids.

Individually, one 18 year old is probably worth more to a console maker than a single 8 year old or a single 28 year old.  However, that really is a very narrow age range.  It's basically about 8 years of "hardcore gaming" for lack of a better term.  Nintendo basically makes the main console for every other age range.  Nintendo appeals to the mass market.  For most of a person's life they are going to be playing Nintendo, but they'll have that time period in their teenage years where they focus more on Playstation or XBox.

Last edited by The_Liquid_Laser - on 07 November 2021