Looks like the OLED is having more staying power than some people expected.
Could be, but not necessarily. We are gearing up for the holidays and there's already people buying stuff for Christmas. If OLED launched in March it would be easier to tell if this sustained bump is because of it instead of precursor bump for the holidays. And sure, we could compare what bumps typically look like around this time of the year, but with new hardware out and everyone freaking out about chip shortages it's entirely possible people will be buying Christmas gifts even earlier than normal in order to acquire whatever they want to instead of waiting for chip shortages to prevent them from getting it in time.