Why doesn’t Nintendo include digital sales?

[The_Liquid_Laser]

Kakadu18 said:

The_Liquid_Laser said:

My take: The NPD has never really been fair to Nintendo, so they choose not to share data with them. A lot of NPD's customers seem to be Western 3rd party companies that do not like getting upstaged in the sales charts by Nintendo. So you can see how NPD massages the data by doing things like combining all SKUs when reporting where a particular game ranks (i.e. combining all platforms). At the same time they don't combine Pokemon SKUs like Sword and Shield. They do things like this to make Western third party games seem more successful than they really are, especially compared to NIntendo games.

NPD aren't the only ones that don't get digital data though. Nobody does.

Famitsu doesn't include digital sales on anything.  That makes its report consistent.  The problem I have with NPD is the inconsistency of their software rankings.