Netflix has Hollywood budget, directors and actor movies. The difference is Netflix is so successful that it can afford to payout such numbers.
Gamepass can never do this because unlike Netflix, the biggest games will never be exclusive to the service. (The Irishman is only on Netflix, but AC Valhalla will be on Steam, PSN, XBL etc).
For SP games pubs will not put their big money makers day 1 or anytime close to launch as the market gives them more money than whatever MS calculates their payout to be.
For MP, it makes more sense, just like PSN+, where placing your game gives you millions more downloads and with your MTX you can get more money. However, this is the F2P model and doing this means that most likely you'll make more money simply making your game F2P.
The biggest MP games are now going F2P (Warzone, Fortnite, Rocket League, Apex, BF Hazard, Genshin Impact, Destiny, Warframe, Splitgate), making Gamepass useless.
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