Even if you go with a super conservative rate of $5 a month per customer, at 30 million customers that is almost 2 billion a year. The amount of software MS would have to sell to recoup that is astounding. Nearly 50,000,000 units of software even if you give them a favorable edge of $40 per title. The less you give them per title the more they'd need to sell.
So it's blatantly clear that they can make tons of money off of this even after paying developers for rights to the games. Just like studios do in television, music, and movies. But unlike something like Netflix or Amazon Prime, all of this software is available outside the service, so MS makes money there, too.
I don't think we can answer question #1 because we simply don't know what they pay publishers and developers for their games. We've had numerous developers say GamePass works for them and confirmation of various types of payment from MS (time based, download based, lump sum, etc). #2, obviously everyone is already working on something like this. Anyone who thinks otherwise are probably the same people who said Sony would never charge for online.
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