What Mick's saying has been true for WWE for quite a while. They've done that SO frequently in the past decade. There's a star who is doing great in NXT, then they bring them to RAW or Smackdown to pad those rosters and proceed not to use them in the way that worked in NXT, even if they book them to win, it's usually in some kind of weird and anti-climactic way. And Mick is right, years ago they used to be able to work wonders with guys... and it had NOTHING to do with them being large in size as I've heard some people arguing: The Hardies, Angle, Benoit, Mysterio, Jericho, and others from that period were all fairly small. Even Foley himself wasn't that big. All of these guys were stars in their day... and in 2000, almost EVERY SINGLE ONE of their Monday Night RAW roster was a star... the only ones who didn't were the guys like Brisco/Patterson/Mean Street Posse and some of the valets like Terri Runnels.
After watching a few weeks of AEW, it seems like 90-95% of the talent featured on Dynamite look like stars, and then there are guys like Cutler - who is kind of a Patterson/Briscoe type character. WWE, I couldn't say the same thing, maybe 10-20% when I was last watching.
I describe myself as a little dose of toxic masculinity.