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Sales - UK sales Split - View Post

People keep ignoring digital sales over and over.

Games Industry sheds some light on digital sales split. This is based on the UK in 2020.

https://www.gamesindustry.biz/articles/2021-04-08-download-our-state-of-console-and-pc-games-market-worldwide-2020-report-for-free

This last paragraph is derived from ALL digital game sales of ALL games in 2020 in the UK. As you can see, the digital sales split is 61%/39% PS/XB. And this is ALL games in 2020, which includes big PS4 exclusives that skew this data, like LoU2, FF7R and GoT.

For multiplats, the digital sales console ratio on Xbox is at least 40%+.

Other things from the report to note, despite 2020 being a record year for gaming due to people staying in doors playing games, new console launches; physical game sales stayed flat (growth of +2%), while digital games sales maintained its rapid growth (growth +74%). Digital distribution is the future. It makes no sense to keep only focusing on physical game sales.

Last edited by hiccupthehuman - on 09 September 2021