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LudicrousSpeed said:

If you’re bringing up tracks and maps from Perfect Dark and PGR, then the answer to your question is SOCOM II on PlayStation 2, though IIRC they required you to buy a magazine to get them, very Amiibo like. They also pioneered the online pass with a SOCOM game IIRC.

Moral of the story is these are companies who first and foremost want your money.

No, I'm talking about MTX- like the winter outfit in Kameo for $2.50 and new cars in PGR for 400 MS points. Most early DLC available on Xbox was free except for Microsoft published titles.

Even if you go with paid DLC MS were the first to charge for that. MS charged $4.99 for DLC with MechAssault on Xbox Live before Socom 2 had even launched worldwide. Nice try.

"Microsoft is the chief architect of the premium content service and is probably as keen as anybody to justify gathering loot." Eurogamer -2003 expressing concerns after MS announce MechAssault debuts paid Xbox Live content. Source.

I haven't seen this particular attempt to re-write history before.

It's really straight forward. MS made some of the earliest examples of MTX, put it in their first party games, actively advertised and pushed the idea to other developers and then popularized the practice through their service- Xbox Live. They also refused to allow developers- including Epic and Bizzare Creations to release free content.