Xbox is unsung due to a lack of next gen games. That should hopefully change in 12-18 months when the games start to release.
They got some big IPs now outside of Halo, Gears and Forza in development. It will be interesting to see how Perfect Dark, Fable and Hellblade 2 turn out.
I have a feeling a lot more money is being thrown behind Hellblade 2. I think MS will try make this their GOW.
The Fable trailer didn't show much, but if it is anything like the first one I would be happy. However it made me also remember Folklore on the PS3 and how badly I want one of them again.