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Cerebralbore101 said:
Angelus said:

According to MS, GP subs spend 20% more time playing games, play 30% more games, 40% more genres, and spend around 20% more on gaming overall than users who aren't subbed to the service.

Microsoft doesn't have all the data here. They know they don't, but they don't care and are willing to speculate based on their limited data for the purposes of marketing bullshit.

If somebody owns a Switch, a PS4, and an XB1 MS doesn't have a way of tracking their playtime on the other two consoles. Same goes for how much they spend. Especially since if someone buys a used XB1 game to put on their shelf for later, MS has no way of knowing they spent money on that game until they put the disk into their system. And even after that MS has no way of knowing how much money the person paid for that used disk. If someone has a PC and an XB1 MS has no way of tracking their playtime on that PC, outside of MS Studio's own games. Same goes for how much they spend on PC games.

Edit: MS doesn't get that there's an entire world of gaming outside their ecosystem where people play and spend money on games. Their marketing department is like a fish-scientist concluding that 70% of land animals die via drowning, because he's unable to properly survey causes of death on land.

Of course Microsoft is comparing Xbox gamers with subscription and Xbox gamers without subscription.

This should be obvious without saying.