Hard to ignore the advantages that iphones give you at the low end as they typically have really good cpus, gpus and software support. My only issue with iphones is iOS.
If you don't like iOS like me, I'd choose a Samsung as you can get (at least in US/Canada) really good deals on Samsung phones, especially their last gen FE editions. You can typically stack coupons with trade in deals on top of sale prices. And Samsung gives you 3 years worth of Android OS updates from the version it originally started in and 4 years of security updates from the day it originally released as long as you get a S10 series or newer.
I'd stay away from LG as my friends had bad experiences with them.
Anime: Haruhi Nsfw Anime Thread