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Sogreblute said:

Why do people always associate the Vita's poor sales to the memory cards? It was the lack of advertising, interest, and games on the system.

I want to add to this.
Why it failed (in no order)
Lack of marketing, no compelling games/bad ports, had to compete against mobile, memory card prices, early abandonment from Sony, lack of big Japanese games (for the Japan market including Monster Hunter + Main Dragon Quest), amongst other things.

For everyone that says "Home consoles are dying in Japan that's why handhelds/mobile thrive there. Can you tell me why the Vita only sold 6 million compared to the PS4's 9.5 million when last generation it was the PSP 20 million > PS3 10 million? That is a huge failure.