because:
Nintendo see's themselves as game developers 1st and formost. 3rd party are partly competition to them, they dont want them to have too strong a foot hold (on nintendos own platforms, they much rather sell larger amounts of their own software). Nitnendo strategy seems really smart though, they rake in huge profits. Many of their titles are cheap to develope too, and sell really well.... they laugh all the way to the bank.
Sony see's themselves as a platform holder 1st and formost. They want make their liveing off of takeing cuts from others makeing profits on their platform. Their dreams are probably to grow the platform numbers to go into the 200-300m range, if they could.... sadly reality and greed get in the way.
With movie studios, and focus on scenematic experiances & story telling, they try bring that to their games. Sony are probably the ones that spend the most on titles, and while they ofc make returns, they arnt anywere close to nintendo's. Good 3rd party support, is good for the platform, and their cuts.... they go out of their way to help 3rd party.
Microsoft see's themselves as a service pervider, they want people locked into their services with subscriptions. Having to make 1st party bangers, to drive things, or grow the platform to 100m+ users to make good profits isnt their way. Monthly locked in fee's build up over time, and your less reliant on 1st party output of big huge IPs that do numbers. They want lots of smaller experiances, comeing around often on a service you, you feel like you get your value out of.
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