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The name was the last of its problems.
The WiiU was console fated to fail because it was a badly designed product. Too complicate ad expensive to attract new players and the Wii expanded audience at the same time it didn't offer any of the advantages experienced players were expecting. Totally mistaken launch titles. It was a sinking ship form the beginning, nothing could have saved it.
As a testament to the fact software sells hardware, it doesn't help that more or less during time window the WiiU was relesead two of the most successfull games of all times came out for PS3 and X360: Minecraft and GTAV.